24 September 2017

How to Create an Effective Media Kit & Why Every Blogger Should Have One

One thing I had no idea about when I started blogging was Media Kits. I heard lots of bloggers talking about them, but no clue what they were or if I needed one. It turns out Media Kits are very important, especially if you want to take your blog down a more professional route. 

A Media Kit is essentially your blog's CV. You can pass on your kit to any brands and PR's for potential collab opportunities, so you need to sell yourself. From your kit, a PR should have enough info to determine whether to proceed with working with you or not. 

In my opinion, it's a no brainer to have a Media Kit. If you want to take your blog further and work with big brands, a Media Kit is a great way to stand out from your 'competition'. I really enjoyed reading Chloe's post 'The PR's Guide To Media Packs..' and found it extremely helpful, so I'd highly recommend checking her post out for a PR's perspective on working with bloggers who have Media Kits, compared to those without.

So, we've talked about what a Media Kit is and why you need one, but what do you include in one?
Here's what I like to include in mine:

You/Your blog
- A brief introduction of you and your blog
- Topics covered
- You could also mention any awards you've won, or publications you have been featured in
- Social Media Links

Blog Stats/Demographics
- Monthly Pageviews
- Unique Users per month
- Sessions
- Average number of comments per post
- Domain Authority ( You can find yours here: https://moz.com/researchtools/ose/ Note, DA only applies to self hosted blogs, i.e blogs without 'blogspot.com)
- Social Media Stats (Number of followers per platform, average amount of likes and comments)
- Combined Social Media Following
- Reader demographics (Gender, Age..)

- A list of brands you've worked with
- Contact details for collabs
- Showcase your photography

Media Kits are a lot easier to make than you think. I use Canva, which is free and easy to go back and edit your document. One thing I will say is you do need to update your Media Kit monthly so all your stats are relevant and up to date. Therefore make sure you make your document easy to save and tweak at a later date. You don't want to have to start from scratch every month. It's up to you how your Media Kit looks, you can have it on one page, or multiple pages. I prefer to have mine spread across a few so it doesn't look as crammed and messy. 

And that's it! Media Kits aren't as scary as they look. But they are an essential in my eyes. You would't apply for a job without a CV, would you? 

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  1. I never truly understood what a media kit and I heard so many people talk about, so thank you! This was really helpful. I use canva for my CV so I will defiantly use it for my media kit. Thanks again for all the info!
    To Read with Tea

  2. We do have a media kit but we haven't updated it for a while. Our last stats date from July so we need to update it! especially coz so much as changed! Every time we have contacted brand, we have sent it to show that our blog works well so we know how important it is! xx corinne

  3. Hi, I really need to do one of these as you get asked these questions and it just makes you look more professional. It's on my to do list now.

  4. I didn't see the hype around media kits until recently actually. When I read Chloe's post it put things into perspective for me that I started creating it on the same night. Great post lovely!

    Tx. | www.musicgeekonline.co.uk

  5. This is such a useful post! I had never thought of a media kit as being like your blog's CV before, that's such a good way of putting it! I don't currently have a media kit so it's time to get to work, I think! Your flatlay here is absolutely perfect too, slaying the photography game!

    Abbey 😘 http://www.abbeylouisarose.co.uk

  6. This is so interesting I love these posts just as I like to make sure I've not missed anything out on my media kit! I really enjoyed making my kit


  7. I didn't think I needed one for ages but then go away decided to make one when I had some free time and it definitely has a purpose! I've been asked for it quite a few times when speaking to brands and it makes things so much easier! xx

  8. I've just had a go at making my own media kit on Canva after previously paying for someone else to do it and I'm pretty pleased with the results. Now just waiting to start working with brands! I can't wait!x

  9. Great post Terri!!
    We couldn't agree more with the importance of having a Media Kit! You have listed down all the important points!! great article! Thanks for sharing!

  10. Although, I think media kits are often really great to have for a blog/blogger, I often feel like if you're just starting out and/or your social media following or viewers is still fairly small, I don't really see a need to have a media kit yet. I do think you give really good advice here! Very insightful!


  11. Awesome tips! It's definitely important to have a media kit, even for bloggers who are just starting out. It's such a wonderful tool to see how you've grown and expanded as a blogger.

    Ashlynn | The Crimson Cardigan

  12. So far I've managed to get away with not having one, but I'm beginning to realise I really need to create one! this is such a good easy guide to follow! Eva x


  13. Great tips! As soon as I created my media kit my work load trippled! Definatly worth doing one x

  14. I've heard the term media kit but I've never understood what it was. I always thought it involved code or techy stuff that I'm not very good at, but it sounds fairly simple! I'm new to blogging and so don't feel I have a reason for one yet, but I am definitely going to bookmark this post in case the time comes. Thank you!

  15. This is an incredibly useful post Terri! I think media kits are a great tool for bloggers to have! xx

  16. This is such a useful post Terri! I've been looking into media kits a lot recently but no idea how to make one. I'm hoping that through uni, I'l be able to find a programme to do mine on and make it look as slick as possible! I think you can put too much information on them so it's nice that you've suggested just to put the basics on!

    Sian x

  17. This post was so helpful! I have been thinking about doing a media kit lately so I will for sure look back on it whenever I finally make one! xx

  18. I never really bothered with media kits to begin with but I'm so happy that I finally have one now! This is a fantastic and very informative post Terri for anybody thats looking to create their own or are simply researching into what it is!

  19. Some great tips here, I really need to re-do mine, it's very basic and not looking that creative. I agree, I think it's important to have one however small your numbers are xx

  20. This is a brilliant post, so helpful!!

  21. This was so useful! Literally didn't know where to begin with one, so thanks so much for sharing all your tips! xx

  22. These are some amazing tips for a media kit. Not sure that they’re always relevant because I’ve actually never been asked for mine before and I’ve done a fair few collaborations x

    Kayleigh Zara ��www.kayleighzaraa.com

  23. You're so right! Media Kits are really important to be taken seriously as a blogger.

    I think I'm definitely going to look into making one x

  24. I really agree that a media kit is so important, I made mine on canva a few months ago and im honestly still so in love with it! So easy to use and definitely a must have to show brands what youre all about. This post is so informative for people who dont already have one!

    Sarah | http://www.sazsinclair.com xx

  25. I've been meaning to make one for so long now! this post is so useful I'll defineitly be using it to help me

  26. I definitely didn't realise how important media kits were when I started blogging and this is a fabulous guide.

    Kristy | www.thevioletblonde.com

  27. Thankyou for sharing this!, media kids are super important but I didn't really know what went into the kit etc so this was really helpful!.
    Charlie | www.charlieswonderland.co.uk

  28. This is such a helpful post, you've made it sound super easy and straightforward too!

    Rachel // www.thebeautyisabeast.com

  29. I recently had one made and it’s so useful xx

  30. I keep meaning to get one made. I have only ever been asked for one once

    Tasha x

  31. This is good because it is so informative! a girl on twitter kindly made me one and I love mine!

    Sophia xo https://sophiaaaxo.com

  32. Ive made one of these before but its annoying when your stats are constantly changing and have to update it!

  33. It is so important to have a media kit on hand when you are speaking with brands, as many are looking for it. It's really no different than having a resume. You wouldn't walk into a job interview without a resume in hand!
    Britt | http://alternativelyspeaking.ca

  34. This has come at a perfect time, I was asked for my media kit for the first time today and I don't have one yet!


  35. I recently created a new one using Canva and it turned out great! Was so easy to use and looks fab. Great tips xx



  36. This is such a helpful post, I've never really understood them but now will put it on my blog to do list!!

    Vikki | planetvikkiblog.wordpress.com

  37. I’ve always thought about creating one of these but would probably be the saddest media kit for a blog ever created haha! Xxxxxxx


  38. This is really useful, I recently put together my first media kit, it sucks visually but at least I actually have one now! x

  39. Omg, I seriously need to get my act together and sort out my media kit! Been planning on doing it for months, this is such a helpful post


  40. This is such a helpful post! I really need to get around to making a media kit on canva I’ve put it off for so long

    Ellie x


  41. This is such an important post, and you’ve just reminded me that I need to update my media kit!


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