25 January 2018

The SEO Terms You Need to Know as a Newbie Blogger

Ah the dreaded SEO chat. Rewind a year or so ago and I had no clue what SEO was and everything that comes along with it.  But after taking my blog down a more professional route and making an income from it, SEO has become vital for me and my blog.

I'm still no expert and definitely find a lot of the more in depth stuff really confusing, but hopefully this little guide will break down the basics for any new bloggers struggling to get to grasps with SEO.


SEO:

It seems obvious to start with the most basic term, SEO.

SEO literally means 'Search Engine Optimisation'. 

Essentially, what that means is trying to increase the chance of your site being ranked higher in search engines. Which in turn, leads to more traffic to your blog.


DOMAIN:

Your domain is where your site can be found, so mine for example is www.territalks.co.uk.

When first creating a blog, most people won't have a custom domain e.g www.territalks.blogspot.com and their domain will be hosted by another site. 

A custom domain can be bought later on for a more professional look and feel to your site. 


DA SCORE:

DA stands for Domain Authority, which refers to how well your site is ranked in search engines

Your DA Score can be checked using MOZ, and will be out of 100. The higher your score the better. There are various ways to improve your DA Score, but more on that later.

It's worth noting, that DA Scores only apply to blogs with custom domains. If your domain is 'blogspot.com' for example, your score will not be accurate. 


BACKLINKS:

Backlinks (sometimes referred to as Inbound Links), are pretty simple and are essentially a link from one site to another

Whether it be linking to another bloggers post, linking a product you recently bought, or linking the hotel you stayed at, these sites will now all have backlinks coming from your blog.


DO FOLLOW & NO FOLLOW LINKS:

This is an important one for those of you who work, or are looking to work with brands.

DO FOLLOW: A link that contributes to your DA Score, and improves page ranking in search engines. So, if you link a pair of shoes, the brand will have a credible do follow link, increasing their ranking in search engines. This is the default link option.

NO FOLLOW: A link that doesn't contribute to your DA Score. When linking those shoes, if you choose to use a No Follow Link, it essentially 'doesn't count' towards their ranking and doesn't boost their site it any way.

No Follow Links are often used when working with brands as Google can see this as a non genuine link as you received an incentive to feature the product/brand.


ANCHOR TEXT:

Anchor text is the clickable text used when adding a link

So for example, if I wrote 'You can find more helpful blogging tips on my blog.' The phrase 'blogging tips' contains the relevant link, and is therefore the Anchor Text.


META DESCRIPTION:

A Meta Description is a short description of your post that appears underneath the title in search engines.

These are important as it is essentially giving a brief idea of what to expect if they click your link. 

ALT TAGS:

Alt Tags are tags that describe an image, so it can appear in search engines.

If you think about it, search engines are basically blind. If you post a photo of a lipstick, Google can't see that to categorise it or add a description.

If you add all relevant tags, and someone searches 'Rimmel Lipstick Review' for example, your image may just come up in their search, and essentially gain you more traffic to your site.

Think of it like Instagram, you have to add the relevant tags for your photo's to be seen by other users.

And that wraps up this post! Hopefully this was useful to some of you struggling with SEO and the basics of it. Once you can wrap your head around it all, it's not too scary. It's all just a learning process, like I said previously, there are still a lot of things I don't fully understand. But one day, I'll get there. 

If you're unsure of something or have any questions, feel free to comment them below.

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118 comments

  1. That's very helpful thank you so much for this post! SEOs can be a bit tricky and I'm still working on it so this will be a great guide.
    xx Gabrielle
    https://gabriellesnow.com

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  2. Great post! Very helpful xx
    www.isabellazogheib.com

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  3. Very helpful. Thank you so much.
    www.ladesblog.com

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  4. Already doing all of these! :) I use Yoast Seo - it's great!

    Mariya
    www.brunetteondemand.com

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    Replies
    1. Excellent! I've heard that's a great plug in :)

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  5. This is such a helpful post for new bloggers - wish I had this resource when I started out x

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    Replies
    1. Me too! There was so much I was totally oblivious to x

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  6. This is such an incredibly helpful and useful post Terri! I've worked in digital marketing for the last year and a lot of my job resolves around SEO but it's always so nice to have everything wrapped up into one post! Thank you ever so much for sharing! xx
    www.imjustagirl16.co.uk

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    Replies
    1. Aw thank you so much Chloe! I'm glad you enjoyed xx

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  7. This is so useful and easy to understand! Thank you!

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  8. I've actually been thinking lots about SEO on my site today too! So helpful!

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  9. This is such a helpful post! Plus it included one thing I didn;t know haha xx

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  10. I've been blogging for 3 years now and I still suck at SEO. I need to do better lol

    Erin || MakeErinOver

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    Replies
    1. Aw you'll get there! It can be a little difficult to wrap your head around x

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  11. This is so helpful. However I’ve been blogging well over a year and I have no clue whatsoever!!! Xxxxxxx

    lucylovesbeautyxo.com

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  12. This really is useful and wish I knew all this when I started my blog. I really had no clue and this is such a fab guide xx

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    Replies
    1. I was the exact same! Thank you so much Megan xx

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  13. You have written a great post to help newbie bloggers to understand the basic terms easily. Really great writing I found your content very helpful and would like to add checkmoz to help new bloggers to check domain authority of blogs in bulk, you will get instant results in one click.

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  14. This is such an incredibly useful post for newbie bloggers, Terri! I had no idea about alt image tags or meta descriptions when I first started my blog, so I have quite a few old posts which are probably terrible for SEO simply because I had no idea what I was doing - eek! Showing exactly how to make a link no-follow is really handy stuff, I'm sure so many people will find this invaluable!

    Abbey 😘 http://www.abbeylouisarose.co.uk

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    1. Thank you so much Abbey! My posts are exactly the same, I had no clue about any of it haha! xx

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  15. Really helpful post - I'm so useless with this sort of thing! xx

    Beautylymin

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    Replies
    1. Thank you! Don't worry, you'll get the hang of it :)

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  16. This is such a useful post! You’ve wrote it in such an easily understandable way, which is so good considering it is a topic that confuses me rather easily!
    Abbie X / www.abbwhi.com

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  17. This is super helpful! I'm useless at SEO and would happily get someone to sort it out on my blog for me!
    Em x
    https://happywiseowl.com/

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    Replies
    1. Thank you! It can be tricky to wrap your head around x

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  18. This is such a handy post and love the way it's written out and explained. It makes it very clear when to use/not use do/no follow links which I think a lot of bloggers aren't aware of! xx

    G

    www.teawithgi.com

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  19. This is such a helpful posts for people who are new to SEO - I've only just started working on it on recent months and this was still helpful for me!

    Sarah | http://www.sazsinclair.com xx

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    Replies
    1. Aw thank you! I'm so glad you found it helpful xx

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  20. Such a helpful post. I often keep that meta description box empty but I won't anymore, thanks xxx

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    Replies
    1. Thank you! I would highly recommend filling it in, that way people know what to expect from your posts :)

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  21. Love this post, it’s full of some really useful pointers.

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  22. This post will be so useful to so many people, I love how clearly you have broken everything up! Xx

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  23. I've been blogging nearly 3 years and still don't really under SEO haha! Thank for sharing how to add ALT tags to photos. I've been wondering how to that! xx

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  24. Babe this is such a great and helpful post! x

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